Spilling some beans on the same, Yash told a news portal that it is not like that. According to him, even south films never used to get this kind of recipient. It started with people playing dubbed versions here and the audience became familiar with the content of what they were creating. Initially, it started as a joke for entertainment as nobody gave importance to that space. He went on to add that now people have got familiar with their way of storytelling and their cinema. So it has not happened overnight. According to Yash, this has been there for a few years and eventually, they started understanding the content, the expression of the direction and everything. And then they got a straight instant to connect with ‘Baahubali’, SS Rajamouli sir, Prabhas they took that initiative followed by ‘KGF’- it also entered with a commercial angle.
Elaborating further, Yash added that in our culture, there are a lot of differences, and that should become our strengths rather than becoming our weaknesses. According to him, it is all about relatability. He also pointed out the fact that there are lots of films from the North that are massive hits. They have watched a lot of films of Hindi stars and they all love them.
However, although the makers of Hindi films have penetrated the south market, Yash feels instead of just releasing the film, other aspects like good distribution, good production houses should also be considered. The makers should get producers who can sell the movie and he would like to see that situation where film releases pan India and he hopes that happens soon.